Our People

Sabahat Latif - (CEO)

Sabahat Latif brings with him more than three decades of training and development experience. He has customized training modules for over 50 multinational and national companies. His primary focus has been in the agriculture, food, manufacturing, and FMCG and retail sectors. Sabahat has served the corporate world both in Pakistan and abroad, including the United Kingdom and Sudan. He has attended various training and development courses from well-known US universities along with trainings in Europe. His last assignment before establishing Keystone Training Consultants was at Syngenta (previously Ciba-Geigy). He holds an MBA in Marketing.
Presently Sabahat is the CEO at Keystone Consultants. He founded the firm in 1998 and has led at least 500+ trainings since its inception.

Robin Mitha - (Consultant)

Robin has almost 30 years of experience working in the corporate sector. He has worked for Syngenta (previously Ciba-Geigy) and Dow Agro Sciences where he started as Brand Manager and worked his way up to become the CEO within a span of 10 years. His major achievements include successful merger of Dow Agro Sciences & Bayer resulting in the formation of D’Agro and the conceptualization of a franchise system for Novartis which revolutionized the agricultural pesticide business. Currently, he is serving as the head of Urban Green (Pvt) Limited – a holding company with interests in GreenMax (Agricultural Micronutrients formulation).
His recent consultancy projects include process definition and Market Entry Evaluation for major companies.
Robin graduated with two gold medals (one each in Marketing & Finance) from IBA Karachi. He has also done his Masters in International Marketing from University of Strathclyde, Glasgow.

Azra Haider - (Consultant)

Azra brings with her more than 35 years of experience, in marketing, brand management and internal and external communications She has worked with Syngenta (previously Ciba-Geigy & Novartis), the market leader, as Brand & Cotton Crop Manager looking after approximately 65% of the Company’s business. At Ciba, Azra revolutionized pesticide promotion by starting advertising on TV -the first time ever in Pakistan. This helped the new brand into becoming the industry leader in a span of 2-3 years.
She has developed and implemented various Educational and Behavioral Change programs for cotton farmers of Pakistan.
Azra has been trained in market research and has wide expertise in focus group discussions. Her recent management consultancy projects include Process Determination and Market Entry Studies for major companies.

Hassan Javed - (Consultant)

A Masters in Agriculture Entomology and trained in Marketing Research, Hasan Javed has served Syngenta (previously Cibe-Geigy) for over 26 years. His experience is spread over disciplines of sales, product management, marketing research & seeds business. Hassan has collaborated in various Marketing Research projects like Tracking Cotton farmers’ behavior, farmers segmentation based on attitude and behavior, counterfeit proof packaging, advertising, communication and field promotion effectiveness.
Hassan presently runs a marketing research company that specializes in agriculture market research. His clients include Syngenta, Ali Akbar, Kanzo Ag–Evoyal group, Bayer and Suncrop etc.
At Syngenta Hassan was recognized globally with a status of Center of Excellence for Pakistan in Marketing Research. on practice rather than philosophy. Our training experience goes beyond the classroom to coaching people on-the-job.